Coral help

[nmapes7]

Can anyone help with what this coral is called? We had it in our tank about 2 weeks and all of a sudden its turning pale/whiteish. I asked LFS and he said put closer to the light. Any tips or ideas?

 

[Joeganja]

looks like sponge

 

[tyler1503]

Can't see the pic too clearly on my phone, but looks to be SPS. I like the colour, should look nice once it colours up properly!
Has it coloured up at all since moving it up? Turning white/pale is bleaching. It can be caused by an off parameter or too much light. SPS usually go brown when they don't get enough light.
With all that said, I don't have a great deal of experience with SPS, if it even is SPS lol.