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Ok what do I mean by a "Brand Club Member?"
Not sure if this is still a thing but back in the earlier years we had threads (clubs) for different brands and products that were made up of brand loyal hobbyists. Some examples were the MRC Skimmer Club or the H&S Skimmer Club etc. Now the wording has transitioned to "owners." Like the Red Sea Max Owners and so forth. I was a member of some of those clubs! HA!
I was thinking yesterday about how people can be very loyal to a certain product or brand. Sometimes even to an unhealthy point! Maybe there is a connection with a person within a company, a nostalgic memory, knowledge about a certain product or more than anything trust in the brand. So lets talk about that today!
1. If there were a "club" for your favorite aquarium brand or product would you be a dedicated member?
2. What does it take to earn your business as a loyal customer?
3. What brand or product, if any, would you consider yourself loyal to?
Not sure if this is still a thing but back in the earlier years we had threads (clubs) for different brands and products that were made up of brand loyal hobbyists. Some examples were the MRC Skimmer Club or the H&S Skimmer Club etc. Now the wording has transitioned to "owners." Like the Red Sea Max Owners and so forth. I was a member of some of those clubs! HA!
I was thinking yesterday about how people can be very loyal to a certain product or brand. Sometimes even to an unhealthy point! Maybe there is a connection with a person within a company, a nostalgic memory, knowledge about a certain product or more than anything trust in the brand. So lets talk about that today!
1. If there were a "club" for your favorite aquarium brand or product would you be a dedicated member?
2. What does it take to earn your business as a loyal customer?
3. What brand or product, if any, would you consider yourself loyal to?