Whatever happened to just going into the LFS and picking out what you liked? Whether you call it by some made up name or not, the LFS either has it or they don’t. And even if you’re asking the LFS to special order something for you, it’d be much more accurate and probably less costly to send them a photo of exactly what you’re looking for. I can guarantee you the coral farmers where most corals come from, and especially a lot of zoanthid morphs, aren’t using these names, its
a lot easier for your LFS to match a photo or find the most similar thing than to wade through the name game where names are always changing, things get mislabeled/misrepresented/misidentified, or they aren’t labeled by name at all. Texting or emailing your LFS a picture of what you’re looking for is a million times easier and is more likely to end with you getting the coral you’re looking for than spitting out some silly name. We live in the information age where everyone has a computer and camera in their pocket, the idea that the names are somehow needed to classify or identify species or morphs of various corals is absurd. The only real reason for these names to exist is to drive hype, create a false sense of scarcity or rarity, and prey upon people’s FOMO (ties into live sales), with the end goal of increasing profit margins.
The largest driving factor of the name game is new hobbyists (people in their first year or two of reefing) and, to borrow a video game term, whales (or people who get obsessed or addicted to the collecting aspect, whether it’s cosmetic items in a video game or zoanthids, it becomes more about acquisition than actual appreciation or love of the items in question). And I’m willing to bet that like video game whales, when it comes to spending on these high end named corals, 90% of the sales are made by around 10% of hobbyists. Its this ‘gotta have ‘em all’ mentality, and there are companies that encourage and foster this kind of mentality and then exploit it.
I don’t know how we move the hobby past this, if it’s even possible, and I don’t expect people not to buy corals that they like just because someone gave it a stupid name. But I do think as a community we can and should stop fostering, encouraging, and defending the naming conventions and live sales, and stop letting vendors with questionable ethics drive the hobby.