Being lied to by a stranger online is one thing. Being repeatedly lied to face to face is another. Jeff let us all down. There is no question that the product worked. It produced the desired results and, because of that, most of us never questioned it. At least no more than anything else in this hobby.
This is the conundrum with products like this. The EPA heavily regulates anything that claims to control, kill, eradicate or manage algae or similar organisms. You see that play out in different ways.
- Big companies that serve all aquatics, like API with Algae Fix, can afford the regulation and approval process. No one has a problem with this.
- Smaller companies that only serve reefing often take alternative approaches. Some the community accepts and others it does not.
- Reef Flux is a good example. The packaging now says its primary use is as an anti fungal fish medication. Everyone I know uses it to eliminate bryopsis. This kind of misdirection is designed to circumvent EPA rules, not deceive reefers, so most of us are ok with it. Sadly it hides the value from the people who need it. If it was called Bryopsis Killer HD more new reefers would know the tool exists and the instructions would be more helpful.
- Chemi Clean is similar. The packaging claims to treat stains from red cyanobacteria, but cyano does not stain anything. That is a misdirection. The label also clearly states that it does not contain erythromycin succinate, but many believe it contains erythromycin cetyl sulfate. If true, it is not technically a lie but it is clearly designed to deceive. Also states that it works by oxidizing trapped organic sludge and promotes an ideal enzyme balance. I don't know anyone who believes that oxidation is the primary/effective mechanism. The reefing community does not seem to care much and I don't know many reefers who would want to pay more to pass EPA scrutiny.
- Vibrant took it further. The packaging vaguely claimed to brighten and clean aquariums, but everyone used it to control algae. I used it any time I ran into bubble algae. Jeff explicitly stated it worked through natural bacteria. This isn't materially different than the chemiclean's misdirection. I think the difference is he doubled down on that claim in interviews, including on BRStv, with elaborate backstories. Seeing the face of the person lying to us crossed the line. If he had stayed behind the scenes and simply never said how it worked he may have avoided all this. Coming on the show may have been his downfall.
Did I like Jeff? Yes, he was an old schooler in the local club and would stop by my office every time he picked up an order. That made the betrayal that much harder. In the end I don't think anyone was more explicitly lied to or betrayed than myself.
Would I use Vibrant today? If I run into problematic bubble algae I will try API’s Algae Fix first. If it works, that will become my new tool. If it does not, I will quietly use Vibrant and not say anything about it, because it 100 percent works but it is also 100 percent not safe to say out loud. In the end I hate bubble algae more than I care about any of this.