End game is this for the TL: DR crowd.So OP doesn't want to change title? I'm all for piling on when retailers try to pull fast ones but all I'm seeing is that the July price was never msrp, and even if so it would be a 17% increase (not 20%) which now sounds like 10% relative to prior msrp and they didn't just do it to drop the price for black Friday. Add to it that that they announced an increase ahead of time. So the whole premise for the angst is unfounded but no mea culpa. Buy some black box lights and call it a day.