No. Every other product on the market that tests Alk only costs more. Our goal was to bring more value. And we have. Even in the scientific instrument community I know of no such device that does three elements like this - ongoing and automatic. The model from Hach for alkalinity only costs $13k.
I know it may seem hard to believe or understand, but for the functionality our Apex and then also the Trident provide, it is a tremendous value compared to other devices in different markets.
For instance, Hanna makes a pool monitor that measures ORP and pH and temp and has two dosing pumps. Essentially less features than an Apex base unit + DOS (no app, no WiFi, no real expansion capabilities, no switch inputs, etc) and its $1000. Apex Base and DOS is $700.
I know the hobby is expensive, but the market is way smaller than swimming pools and the R&D is super costly just the same.