I would steer you toward Kohler instead of Generac.
Wiring is not hard, but can be a bit more involved than you may think depending on if you are transferring the whole service or simply transferring to a generator panel that contains the circuits that will run on generator.
This is my 200A service rated transfer switch and 22kW generator. They sit on opposite sides of the home. Old service entrance cable to left was removed and pulled into this box. It comes from the meter socket. The wires being landed are the OO feeders from the generator.
Cabling (line voltage and control) conduit and gas pipe were maybe $1200 my cost. I already owned a knock out punch and concrete core drill, but you will need that kind of equipment to do it right. I poured my own pad and did all of the work myself. The actual generator cost can be roughly 50% or less of the actual cost of a turn-key install.